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Utahns Open Cupcake Shop in India

University of Utah graduate Erik Larsen and his wife Cori have opened the first of what will become a franchise of cupcake shops in India. The Larsens created their first cupcake company, Heaven Cupcake, in Salt Lake City with the help of the University of Utah's Lassonde Entrepreneur Institute.
University of Utah graduate Erik Larsen and his wife Cori have opened the first of what will become a franchise of cupcake shops in India. The grand opening is only the first of five set to occur this year and they anticipate 30 to 40 more shops to open across India within the next five years.

The Larsens created their first cupcake company, Heaven Cupcake, in Salt Lake City in 2010 with the help of the University of Utah's Lassonde Entrepreneur Institute and its Foundry program, a business discovery program for students. The Foundry helped the couple develop their company's logo, website and a promotional video for the Food Network's show "Cupcake Wars."

The couple's multiple appearances on "Cupcake Wars" gave them international exposure and caught the attention of a group of Indian entrepreneurs.

Now, with their Indian partners, they are launching Boston Cupcakery in Mumbai with a menu that includes classic American cupcake flavors as well as unique Indian inspired flavors such as coriander, anise and chiku.

Since their arrival in India in September, they have been busy experimenting with recipes, managing construction, training new employees and importing ingredients from places as far as France, Switzerland and the U.S. along with overseeing their bakery in Salt Lake.

The U's Lassonde Entrepreneur Institute, which is part of the David Eccles School of Business, provides a wealth of programs and services to student entrepreneur like the Larsens. Programs include business plan competitions, scholarship opportunities, internships and business incubators.

To learn more about the Entrepreneurship at the U, please visit: The Lassonde Entrepreneur Institute.  For more information about the cupcakes, please visit: Heaven Cupcake.  You can also follow Cori's blog at: Flour and Coco.

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