Carroll Morale is the VP of Logistics for Overstock.com. He says it's tough to tell exactly how much inventory they're moving this year but it's certainly more than last year.
Overstock.com has been building up to Cyber Monday for more than a week in an effort to get thousands of orders out within 24 hours and for about 25-30% of the orders, they will go out the same day! It takes a well oiled machine of people to get orders picked, packed, and shipped around the world. And to do that, you have to be stocked up and ready for the big day.
Morale says the key is to know the consumer and to anticipate the stock you'll need to fill the orders.
Shoes, toys, clothes, it all absolutely, positively has to get there overnight. WAIT, wrong company but you get the idea. Consumers want their cyber purchases at cyber speed and Overstock.com is just one of the companies trying to get that done.