The Glen Canyon Institute will bestow the David R. Brower Conservation Award on the 71-year-old environmental activist after a dinner Friday at the Natural History Museum of Utah.
Brower was a former Sierra Club director and board member. He died a dozen years ago, and Friday's event will celebrate his birth nearly a century ago.
Peter Metcalf, president and CEO of Utah-based Black Diamond Equipment Inc. - a company that took over Chouinard's climbing hardware business in 1989 - says Chouinard showed the world that a company could be environmentally responsible. Chouinard has long supported conservation efforts, and Patagonia devotes 1 percent of its profits to environmental causes.
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)