With each flip of the page, Lexie and Lindsay Kite place inspiring messages on pictures, they say, do just one thing. Objectify.
“This is not about fashion, this is about how much skin can we show,” Lindsay said.
These twin sisters, who are getting their doctorates in communication, run the non-profit organization beauty redefined. They say their sole purpose is to empower.
"We’re not just saying this as some prudish statement, we're not just girls that are jealous that we're not on the swimsuit issue cover, we're really invested in the health and well being of girls and women," Lexie said.
Lexie did a thesis on the evolution of the s-I swimsuit issue. As she points out, the difference from the 80's images to now is drastic.
"So now, you can't look to see swimsuits because the majority of the women are nude or nearly nude or have paint or dirt or nothing covering them," Lexie said.
They say that's their problem. It's not about them disagreeing with the magazine; they fear these images will affect how young girls see themselves.
"And when you feel like your appearance is your entire value that your worth is totally defined by what you look like, then that is all girls and women are taught to focus on," Lindsay said.
That's why they started the sticky note revolution.
"We’re not about censorship, we are not about shutting down the media that we deem to be objectionable, we are all about teaching people to think for themselves," Lindsay said.
They hope these little stickies will “stick” with young women in Utah.
Many of you asked, is this legal? Turns out it is. Putting a sticky note on a magazine is protected under our first amendment right. We want to know what you think. Go to the ABC 4 Facebook page and post your comments.