18% of those surveyed in the poll say they won't vote for a Mormon candidate for the nation's highest office - even one that's well qualified.
The new data created a bit of a tempest on Temple Square.
ABC 4 News interviewed several people there.
Most wondered why the poll was even done.
One gentleman said, "The concern isn't what religion you are. It's what you stand for."
Another person said, "I think that they just don't understand it. When you don't understand things, sometimes you get scared."
But the poll isn't as bad as it sounds for Mitt Romney.
While a quarter of the Democrats polled say they won't vote for a Mormon, only 10 percent of Republicans feel the same way.
It’s also interesting to note that the number who say they won’t vote for a Mormon is about the same as it was in 1967.
Mitt Romney’s father, George, ran for president the following year.
And one final footnote.
According to this poll, about 4 out of every 10 Americans do not know that
Mitt Romney is a Mormon.
FOLLOW CHRIS VANOCUR ON TWITTER: @cvan4