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Motorola broadens Razr brand with new smartphones

NEW YORK (AP) - Motorola is broadening the use of its Razr brand to a family of smartphones in its first major product launch under new owner Google.
PETER SVENSSON
AP Technology Writer

NEW YORK (AP) - Motorola is broadening the use of its Razr brand to a family of smartphones in its first major product launch under new owner Google.

Verizon Wireless starts taking pre-orders Wednesday for the first of the new phones, the Droid Razr M. It's a cheaper, smaller phone than the Razr that Motorola Mobility launched last year. The Razr is the name of the wildly popular clamshell phone launched in 2004. Motorola hasn't had a hit since then.

The $99 Razr M will be in stores next week.

Motorola is following up with the launch of two high-end models, the Razr HD and Razr Maxx HD, later this year. It's emphasizing long battery life - up to 21 hours of talk time for the Maxx HD, or 10 hours of video streaming.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


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