If you drive past a bus stop sign next to the Chase bank outside Fashion Place Mall in Murray, you may take a double take. It shows a photo of a hip looking man, and reads “hipsters deserve to die.”
"It's pretty harsh," said a nearby worker.
"I think it's horrible," said a woman waiting at the bus stop.
Today ABC 4 showed the sign to the people who'd never seen it before. They didn't like what they saw.
"I think it's stupid, as a matter of fact I think it ought to be taken down," said a person passing by.
Do advertisers really want hipsters to die? No. The ad is meant to stir the pot - part of a national ad campaign from the Lung Cancer Alliance, to raise awareness about lung cancer.
On the group's website it claims there's a misconception about lung disease. It reads "Many people believe that if you have lung cancer you did something to deserve it." They hope people who read the ad, stop discriminating against those who have lung cancer.
"Knowing the context does that change your opinion on it?” Reporter Brian Carlson asked one man.
“No, nope," he said.
"I'm for the concept. I'm just not for the sign," said another.
"I'm a big fan of using different ideas for advertising, It's fun to try new things, but I'm not sure it'll get the point across that they're hoping," said a third man.
We want to hear from you - Does the message get the point across? Let us know what you think.