“Bad A Boards” are extreme sports equipment brand new to Utah.
"We have so many people who walk up and keep saying I wish I would have thought of this idea," said owner Cheryl Pendleton.
Cheryl Pendleton and her husband started “Bad A Boards” 3 months ago, and she thinks this is just the thing our state needs.
"You know we have the Greatest Snow on Earth, and Utah brings in a ton of money because of snowboarding and skiing and stuff, but Utah also has some of the best sand dunes on earth so I think that it could be a huge sport here," she said.
While the act of sandboarding isn't new, it's been around since the 1400's, this piece of equipment is. It looks a lot like a snowboard, but it's very different. This board is made of wood, with a high gloss Formica base, and bindings made for bare feet.
"When I saw it I thought it was impractical, I didn't think it was really going to work or really going to happen but they started going down the hill and it was pretty sweet," said new rider, Kolton Cheney.
The Pendleton’s say these boards have been available overseas for years, but they're not widely sold in the US. That changed after a tragedy in the Pendleton family.
Last year, Cheryl’s husband was in an ATV accident that left him hospitalized with a spinal cord injury.
"He couldn't use his hands he couldn't do anything so I was basically the breadwinner for our family for 3 months," Cheryl said of her husband.
As she spent night after night in the hospital with him, she decided to take a big chance. She had been looking into these boards online and knew they'd be good for Utah, but it was the accident that gave her the courage to start the company.
"We were actually making them in the basement of our home at first,” she said.
That's how “Bad A Boards” started. The first 50 homemade boards are the ones she brought to the dunes Easter weekend.
"We've had hundreds of people come up here on the top of the hill and sign waivers to try it, we sold sandboards, we rented sandboards it was an amazing weekend so, yeah, I definitely think it will catch on," Cheryl said.
30 of Cheryl’s 50 boards sold. Kolton Cheney is one of the proud new owners.
"Yeah, I’m getting a board so I’ll have my own, I come out here a lot so I’m totally stoked about getting one," Cheney said.
If Cheryl’s plan works out, there will be plenty of new riders just like Kolton navigating their way down the Little Sahara dunes in style.
Cheryl now has a manufacturer, as well as a retailer in Richfield. She's also signed up to be on ABC's Shark Tank. If you'd like to vote for her, click here.
If you’re interested in a board, click here.