In football sometimes players need a little something more.
Ryan Denny, an NFL player for 9 years, said, "As a professional athlete you train, you eat well, you get ready for the game, but sometimes you need something else."
In some cases, that something else is smelling salts. When you breathe them ... it releases ammonia gas that gives you a jolt of energy.
The smelling salts you see on the field are great, but not a good idea for just any of us. So Utah original Go Time has something for any of us to use, a diluted version of Go Time.
Go Time was born at Brigham Young University.
Greg Wilson, "The idea originally came from a class idea."
It started as an assignment in a BYU Business class. Dave and Greg wanted to do something energy related, but not the energy drinks.
Dave Fryer said, "There is a delay after you drink an energy drink until it goes into effect. The difference with Go Time is that it comes in and is instantaneous."
You just break the capsule, take a deep breath, and get a rush of energy. Dave explained it as, "A slap in the face."
Go Time is based off what the athletes use, but it is a smaller dose. Greg, Dave and Ryan say that make it safe to use whenever and wherever.
Dave explained, "Any time you are tired, that mid day slump, any type of exercise is a great opportunity to try it."
While this product is different, so far this young Made 4 Utah company is seeing interest and success. Right now you can buy Go Time in some Utah County gas stations or from their website.