1- Organic Hair Products.
Unless it expires in a week or you have to refrigerate it--It's not organic. Neither the FDA or USDA regulate the cosmetics/beauty industry, so companies can make almost ANY claim they want, Unless you see the USDA Organic seal on it, it's not.
2- Sulfate-fee products.
Sulfate, or sodium laurilsulfate (also known as sodium laurel sulfate or SLS), is a chemical used in many commercial preparations. It is often used for cleaning solutions in the kitchen. In other words, it is a grease cutter and a drying agent and what makes your regular shampoo build that heavy lather most people are used to--damaging hair and washing your hair color and money down the drain!
I always say: "You'd never wash a cashmere sweater in dish soap, would you?!".
Other names for sulfates include:
Steol-130, 230, 270, 330, 370 or 460
Alkyl Ether Sulfate
Sodium POE(2) Lauryl Ether Sulfate
Sodium Diethylene glycol Lauryl Ether Sulfate Sodium Lauryl Ether Sulfate However don't
3- Paraben-free products.
Parabens are a group of compounds used as preservatives in just about
everything-- food, cosmetics.Many studies have linked them to cancer, especially breast cancer in women where their hair touches their chest! In one study, measurable concentrations of six different Parabens were identified in biopsy samples from breast tumors. Parabens are estrogen mimickers, they can bind to the cellular estrogen and cause breast tumor cells to grow and proliferate.
Other names for Paraben's include:
4- Ammonia-free color isn't necessarily "better for your hair"!
Ammonia has been safely used for over 50 years in hair color. MEA is the most popular alternative, It is similar in many ways to Ammonia, it just doesn't lift the cuticle as wide (or outer most layer of the hair) to deposit dye molecules, and hasn't been around as long, so we don't know as much about it as it's predecessor.
Ammonia isn't ACTUALLY bad for you unless you're severely allergic and most hair colors on the market today that still use ammonia, use it in much smaller amounts than old school color and have added things like Keratin, Soy, Wheat and Silk protein to essentially rehydrate and condition the hair.
MEA just doesn't do much "damage" in the first place and the biggest complaint I hear is that these color lines can sometimes be more dull and more "blah". But at least they don't have an unpleasant odor and offer an alternative hair color experience!