First his exclusive street wear clothing line you can find at Target. Shaun is very hands on with the clothing line and collaborates with his brother Jesse, who even draws out some of the sketches featured on the street wear line. Every thing is designed and inspired by Shaun’s love for his sports skateboarding and snowboarding, music and travel.
The streetwear line of clothes are priced to be worn, torn and scraped on the pavement… in other words, designed for boys who like to play hard.
The clothes are generally priced from $10-$30 dollars and shoes about the same, some designs running about $45. But all definitely affordable considering the quality. Gretchen mentioned her boys wear the line and she can’t believe how well they wear and survive countless washings.
Shaun told us at the last Dew Tour here, how he enjoys having his clothing and shoes in Target stores, it helps him when he is traveling, he doesn’t have to pack a ton, he can just stop by any Target and pick out more stuff… and he does too. He says it’s always fun to stand right by huge pictures of himself and see shoppers take a second look.
If you go on Target.com Shaun also even gives you tips on how to wear his gear.. like
Wear beanies back on head
Layer up your favorite pieces
Pop your colors
Roll up sleeve, not all the way, just a little
Roll your denim up, to show off the shoes
Shaun has also launched, Shaun White Supply Co. (SWSC)
Partnering with D6 Sports to create his own action sports product line. SWSC creates, produces and delivers authentic products at the highest specs at price point. Any of their products would be the ultimate gift for the action sports enthusiast, or someone just getting their feet wet as it was important to White that not only could products be used by him in competition, but that they could also be used by youth and beginners.
Series Skateboards $59.97-$69.97: Built with the highest safety specifications in mind, Shaun White Supply Co. will launch three separate series of advanced skateboards. With art work designed by some of the skateboard’s top industry illustrators and artists, the unique and eye-catching gear will be one to have everyone talking about in the skate park. FYI it doesn’t hurt that the Core Complete black and white board is the exact same ride as Shaun White’s.
We featured the Hero Stunt Scooter $99.97: Tricks are made easy on this elite scooter built to appeal to the novice, experienced and extreme rider. The Shaun White Supply Co. Hero Scooter offers the specifications any park veteran would want with a double welded frame, metal core wheels, and a re-enforced fork.
Shaun also donated this Scooter to Toys For Tots!
Shaun White Supply Co. AMP 7.0 BMX BIKE: $699.99: Every SWSC bike is tested by BMX riders to ensure that they include the parts and accessories necessary to give you the best bike for your money. Specs: 100% Chromoly Frame, 1-1/8” fork and handlebar, tubular chromoly three piece cranks with alloy sprockets, sealed bearing 25 x 9T drive train, pivotal seat/post and alloy 36H double wall wheels.