What is the “Be A Quitter” Campaign?
Do you have what it takes to be a quitter? The Utah Department of Health’s (UDOH) Tobacco Prevention and Control Program (TPCP) is looking for Utahns who want to quit tobacco to share their story for the chance to star in a new reality TV campaign. Not only will participants have a chance to be part of the reality campaign, but this will also be a great opportunity for those trying to quit to get the support and motivation from the community at large, as well as inspire others who may be thinking about quitting.
How to get involved
Anyone 19 years and older who is thinking about quitting in 2013 can go to www.beaquitterutah.com and tell their story – and their struggles – in 250 words or less.
How will participants be chosen?
The UDOH will cast 8-10 participants to represent a range of ages and tobacco-use backgrounds throughout Utah. Additionally, UDOH will give “Be A Quitter” participants a tablet device for each of the quitters to document their quitting process – struggles and successes – through social media and video updates.
The cast will be filmed once or twice a week for “reality-style” TV commercials that will be aired throughout their crusade to quit tobacco. They will also be asked to upload their own videos and social media posts to keep viewers updated on their quitting progress.